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The Commoditization of Expertise and Why You Should Never Trust a Guru

The Internet is a canvas for Creativity… Using the Online tools of today’s age, thought-leaders the World may never have otherwise known are given the opportunity to paint their picture of success....

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The Secret to Content Marketing You Already Know…

I’m going to tell you a secret… …a secret about content marketing. I’m going to tell you a secret about content marketing that will immediately put your blog on the path to success. Unfortunately, I’m...

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Podcasting: the Godfather of Long-Form Content Marketing

Many businesses struggle to find the deeply invested audience that will become brand ambassadors and repeat customers. These are the high margin clients… They buy the platinum package, the...

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Trash Talk: 5 Business Lessons From a 10-Year-Old Entrepreneur

In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the...

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